Inklab were invited to partner with Patty Mills to help showcase his achievements as a pro basketball player. The goal was to present his unique identity as an Indigenous Australian Olympian basketballer and point guard for the San Antonio Spurs in the NBA. Patty’s professional and private life would be documented with an up to date news feed of written blog articles, Twitter posts, and Instagram feed. His fan-base are encouraged to sign-up for fan mail where competitions, giveaways, and announcements can be made.
