Founded on a diverse background of in-house and consultancy experience, Alquemy has fine-tuned a scalable design process that applies a versatile toolkit layered with insights and strategic thinking. The team understands the complexity and needs of real-world businesses and has an established reputation for tailoring its approach to yield innovative and iconic results for each client.
Central to Alquemy’s approach are core values that inform every design decision. Their holistic perspective ensures they design with intention for longevity and sustainability, while considering the needs of evolving brand systems. The team’s genuine passion for design culture fuels their commitment to innovation and experimentation, leveraging technical expertise and entrepreneurial spirit to identify possibilities, solve problems, and fine-tune ideas. Collaboration also plays a key role, with lasting partnerships built on strong communication and shared success. A relentless focus on craft and refinement ensures the highest quality product design, with meticulous attention to detail centred on end-user needs.
Hindered by limiting definitions of industrial design, Alquemy noted that, despite their values and expertise, their contribution to the branding process was often undervalued by clients. To develop long-term strategic partnerships and attract projects with greater creative freedom, it was necessary to redefine and reposition the role of industrial design itself.
