The website’s immersive interface combines text and image in open, spacious layouts. Keyline graphics and offset type convey precision and an unconventional approach, with technical, sharp and detailed typefaces. The minimal colour palette takes cues from metals, formed plastics and coffee, with the website’s background shifting from light to dark to differentiate the product experience from technical information. Navigation features hover, full-screen takeover, and push-and-pull effects that add drama and meaning between sections.
Balancing creativity and craft, the site was designed to accommodate the brand’s growing product range. Content emphasises functionality and technical specifications, making mixed use of technical drawings and rendered photography, as well as information, instructions and downloads for each product available on dedicated product care pages. An integrated ‘where to purchase’ feature connects users with stockists and engages potential resellers to expand the Nucleus distribution network.
We worked collaboratively with the Nucleus team to develop an authentic brand voice expressing values of ambition, connection and enjoyment. Copywriting creates a story around the brand and presents the brand’s history, values, expertise and approach in a succinct but engaging way.