The purpose of the project was to capture and communicate Australia’s innovation and industry leadership. The brief was to design a brochure that developed and strengthened consumer knowledge about Australian Wool, particularly amongst those who drive demand for the product. The challenge was to capture and distil the true culture and integrity of the industry across three alternative versions of the publication.
Its content targets multiple audience groups with various needs. From students to career professionals, anyone interested in the Australian wool industry will find this resource to offer a simple yet comprehensive summary of the industry, its key features and achievements, and its framework for ensuring the excellence of its products.