Kingsborough Village

Bustling with life and personality, Kingsborough Village is an emerging community precinct made up of apartments, terrace homes and warehouse dwellings. Offering an authentic, people-driven approach to property development, the precinct draws inspiration from the site’s industrial heritage and appeals to a wide demographic.

White Kingsborough logo on orange background.
External photograph of one of the Kingsborough Village buildings. Featuring brick walls, and large arched windows.

Challenge

The brief was to capture a sense of community inspired by the desire to live a more vibrant and sustainable inner-city lifestyle. Our challenge was to unify and emphasise the contributions of the five architecture firms that each designed a unique building within the precint in response to the concept. Tasked with rebranding an existing identity, our goals for this project were to drive apartment sales and promote local businesses while capturing the essence of the location through photography and copywriting.

Solution

The brand’s unique personality is brought to life through quirky illustrations that reflect the precinct’s materials, environment, history, and the diversity of the village community. A palette of burnt orange and off-white is a subtle reference to Canberra’s red-brick heritage. The minimal logotype is upturned into a subtle smile, designed to share in the good vibes of the community. From floor plans to precinct signage, the playful typographic approach lends itself to wayfinding applications.

The digital and social marketing is supported by photography that captures the neighbourhood’s desireable lifestyle, shared amenities ecclecticism. The images capture the neighborhood’s warm, friendly lifestyle, the shared amenities and general ecclecticism. Exterior shots celebrate the distinctive architecture, while stylish interior scenes provide a window into residents’ routines.

Delivery – Services

  • Repositioning strategy
  • Copywriting
  • Rebrand and creative rollout
  • Photography, video and TVC
  • Responsive ROI and website
  • Press and digital ads
  • Precinct signage and placemaking
  • Display suite and brand activations
Close up photo of orange brochure cover with Woolstore Residences logo embossed.
Woolstore residences logo. Live the good life, love your community.
Kingsborough Village illustrated character on an orange background. Character is wearing a scarf and holding a staff.Kingsborough illustrated characters.Kingsborough illustrated characters and illustrated food van.Illustration of Kingsborough Village buildings.
Kingsborough branded sales pack flatlay styled photograph. Pack includes floorplans, business cards, poster, and brochures.
Photo of open poster featuring Kingsborough Village map.
Stack of orange brochures showing stitched spine.Poster and two brochures stacked showing print details of embossing and stitched spine.Stack of three kraftboard boxes with Kingsborough logo in white.Close up of illustrated character in orange brochure.Close up of printed floorplan.Close up of text printed in brochure on orange background.Kingsborough branded sales pack flatlay styled photograph. Pack includes floorplans, business cards, poster, and brochures.
Illustrated map of Kingsborough Village.
Kingsborough Branded Tesla car in front of Woolstrore brick building.
Kingsborough Village logo on hood/bonnet of Tesla.
Kingsborough branded car. Illustrations applied to car via wrap.Kingsborough branded car. Illustrations applied to car via wrap.Kingsborough Village logo on side of Tesla.Kingsborough branded car. Illustrations applied to car via wrap.
Daughter sitting on mother's lap in lounge room of a Kingsborough apartment.
Multiple mobile screens showing various page designs of the Kingsborough website.
Photograph of interior of Kingsborough Village appartment.
Shadow of building on brick wall.
Exterior shot of Kingsborough Village building. Building is brick, with large glass arched windows. Brick wall has a paste up style graffiti of a man and woman.Wal made half of yellow mesh and half concrete. Through the mesh you can see an industrial style domed pendant light.Wicker chair on concrete tiled floor. Harsh sunlight casts a shadow of the chair on the ground.
Photo shot from inside apartment through to outside. Showing balcony with chair and exterior brick wall of adjacent building.