Live the good life, love your community

Bustling with life and personality, Kingsborough Village is an emerging community precinct made up of apartments, terrace homes and warehouse dwellings. Offering an authentic, people-driven approach to property development, the precinct draws inspiration from the site’s industrial heritage and appeals to a wide demographic.

External photograph of one of the Kingsborough Village buildings. Featuring brick walls, and large arched windows.

Challenge

The brief was to capture a sense of community inspired by the desire to live a more vibrant and sustainable inner-city lifestyle. Our challenge was to unify and emphasise the contributions of the five architecture firms that each designed a unique building within the precint in response to the concept. Tasked with rebranding an existing identity, our goals for this project were to drive apartment sales and promote local businesses while capturing the essence of the location through photography and copywriting.

Solution

The brand’s unique personality is brought to life through quirky illustrations that reflect the precinct’s materials, environment, history, and the diversity of the village community. A palette of burnt orange and off-white is a subtle reference to Canberra’s red-brick heritage. The minimal logotype is upturned into a subtle smile, designed to share in the good vibes of the community. From floor plans to precinct signage, the playful typographic approach lends itself to wayfinding applications.

The digital and social marketing is supported by photography that captures the neighbourhood’s desireable lifestyle, shared amenities ecclecticism. The images capture the neighborhood’s warm, friendly lifestyle, the shared amenities and general ecclecticism. Exterior shots celebrate the distinctive architecture, while stylish interior scenes provide a window into residents’ routines.