Capital Brewing Co. is an independent brewery and hospitality venue in Canberra, founded by a group of mates who froth delicious brews, surfing waves and good vibes. Brewing a range of craft beers, the brand maintains a cult following and is committed to demonstrating leadership in environmental sustainability.
The challenge was to move away from a standard templated eCommerce site and channel client values into an updated user interface. ‘Good Natured Brews’, the ethos that informs all aspects of the brand, is the lens through which we approached the website rebuild.
This was achieved by integrating and animating Capital’s hand-drawn graphic illustrations, extending them from existing brand collateral into the digital environment. The brand’s playful personality inspired a custom cursor design that lends a hand-drawn touch to interactive elements. We ensured that the website captured and distilled the essence of Capital’s marketing campaigns, from messaging to videography, and emphasised the narrative around individual products. This website design was an opportunity to align a very strong existing brand to an online user experience that felt familiar and exciting, whilst presenting all aspects of the company in a new context.
