A force for good

Capital Brewing Co. is an independent brewery and hospitality venue in Canberra, founded by a group of mates who froth delicious brews, surfing waves and good vibes. Brewing a range of craft beers, the brand maintains a cult following and is committed to demonstrating leadership in environmental sustainability.

Website design showing the Capital Brewing home page landing.


The challenge was to move away from a standard templated eCommerce site and channel client values into an updated user interface. ‘Good Natured Brews’, the ethos that informs all aspects of the brand, is the lens through which we approached the website rebuild.


This was achieved by integrating and animating Capital’s hand-drawn graphic illustrations, extending them from existing brand collateral into the digital environment. The brand’s playful personality inspired a custom cursor design that lends a hand-drawn touch to interactive elements. We ensured that the website captured and distilled the essence of Capital’s marketing campaigns, from messaging to videography, and emphasised the narrative around individual products. This website design was an opportunity to align a very strong existing brand to an online user experience that felt familiar and exciting, whilst presenting all aspects of the company in a new context.

Delivery – Services

  • Content strategy
  • Digital strategy
  • UI/UX Design
  • Art direction
  • Animation
  • Illustration
  • Ecommerce development
People standing around a bonfire on a beach at night time drinking capital brewing beers. "Good natured Brews" hand lettering overlaid on top of the image.
Hand holding beer can in rainforest
Two arms underwater opening a beer can.Hands holding a bucket full of beer cans and iceHand pulling a beer can out of a cooler.Beer can on mossy ground
Multiple mobile screens showing Capital Brewing website design.
Fisherman on beach with rod, beer cans in Capital Brewing cooler next to him.Hand holding a Capital Brewing can with arm submerged in river water.
Four screens showing various page designs of the Capital Brewing website.
Two hands 'cheersing' beer cans in the air.