The website loads with simple animated transitions progressing from brand mark to stylised photography before landing on the gridded site structure. This sequence sets the tone for the site, transporting the user into the brand’s experimental, artistic world. Every cursor movement reveals a new image, stirring curiosity through the visual documentation of their defining techniques and character.
The navigation is a hero of the site’s functionality, assisting users as they learn about the brand’s origin, process and products. With a layout that celebrates minimal and brutalist aesthetic, our design sits alongside the content, rather than overwhelming the user. Art direction and photography were key to highlighting Mada’s raw, refined approach. The checkout process is simple and smooth for the convenience of both the client and the end user.