Brand repositioning, identity and roll out.
Tania Maras is an Australian designer and bridal accessory brand. Through a strong digital presence Tania Maras has built a large following with a reputation for fierce attention to detail. The challenge was to stand out from competitors, and be seen as a high-end fashion brand.
Our solution was to shift the identity away from the expected light and airy style that was flooding the market, and push it towards a bolder, more empowered direction. Identity, photographic style and packaging combine to create a memorable brand that communicates bespoke luxury and speaks to contemporary women with romantic spirit.
– Brand Identity
– Art Direction
– Photography
– Packaging
– Printed collateral
– eDM and Website style updates
Art directing multiple photoshoots to develop the photographic style we set out to evoke desire for new traditions and the passing down of family heirlooms.
