Woodfield Hills is a place-led brand system and ongoing marketing campaigns for regional development projects. The projects include name, identity, website, photo/film, and lean digital—so buyers could quickly grasp block sizes, building envelopes and the path to purchase. The system grows a qualified database, drives enquiries and shortens the time from launch to sale.
Littlewoods had strong credibility in civil construction and was expanding into regional land development. The brand needed a single, compelling position that unified both offerings, built long-term equity across towns and releases, and guided a clear buyer journey. The task was to create a repeatable marketing system—name, identity, digital presence and content—that could scale project to project, grow a database, and convert interest into sales while reflecting a respectful, place-led ethos.
We repositioned Littlewoods as a regional contractor–developer with a placemaking focus and designed a flexible identity system that travels across locations. A “Littlewoods+Place” naming approach lifted recognition and trust for each release. We built a conversion-focused website to group past and current developments, validate referrals, capture enquiries and support pre-sales. Campaign strategy paired confident headlines with clean information design, helping buyers understand block sizes, building envelopes and lifestyle benefits at a glance. We created adaptable campaign templates for digital and press, produced photography and videography that carried the warmth and texture of the landscape, and delivered on-ground assets—signage, brochures and displays—to keep every touchpoint consistent from first impression to handover.
Strategy & brand positioning
Copywriting
Identity & art direction
Digital strategy
Website & EDM
Marketing campaign
Art Direction
Photography & film Production
Site signage & wayfinding
Advertising & social media campaign
Copywriting and messaging
We lead with clear, affirmative language that makes the decision feel simple. Headline-first structure sets intent—There’s nothing like it, Escape the cityscape, Build your dream home—and flows into plain-English microcopy that explains lot sizes, building envelopes, commute times, services and inclusions. Tone is local, confident and practical; verbs lead, jargon is out. CTAs stay helpful—Expressions of interest now welcome—and the place-based naming system builds equity release to release. The result is a consistent voice across web, brochure, social and signage that carries buyers from inspiration to enquiry without friction.
Content creation
The visual system is documentary-led—real light, human scale and the texture of weekends—so the lifestyle feels immediate and attainable. We pair warm, restrained palettes drawn from the landscape with legible type and generous spacing. Maps, block diagrams and simple data callouts clarify orientation and outlook, while a calm editorial pace in film and digital gives space for the place to breathe. Photography, video, brochures, signage and social all share the same grid, rhythm and typographic rules, presenting Woodfield Hills as cohesive, confident and ready for enquiry.
