Ona is one of Australia’s leading independent coffee roasters and distributors.
Founded by the energetic Sasa Sestic, Ona is committed to making the best coffee in the world, with company goals of sustainable development, industry innovation and fostering community.
The brand’s previous online presence did not reflect the company’s growth. Its templated approach, which involved splitting content across two separate websites for marketing and ecommerce, failed to integrate the brand’s story and resulted in a significant loss of traffic.
Our solution was to build an online presence inspired by the brand’s in-store service. The aim of this project was to educate customers about Ona’s coffee, move away from a standard template eCommerce site, drive sales and communicate the brand ethos through an updated user interface. To achieve this, we combined hand-drawn illustrations, playful brand elements and colour, extending them from existing brand collateral into the digital environment.
Through storytelling, we ensured that the website captured and distilled the essence of Ona’s brand, from messaging through to illustration. Driving sales directly from the homepage, the website’s design created the opportunity to align a strong existing brand to a single streamlined ecommerce experience.
