It starts in the soil

Mada Wines is an independent, boutique winery driven by passion and process.

Portrait of winemaker tasting red wine from a glass. Shot from below, looking up at winemaker standing between wine barrels.

Challenge

Our task was to deliver a website that captured the brand’s unique story, personality, values and contemporary approach to winemaking. The website’s main goal is to sell wine and to curate product photography. To drive sales, it was important to develop a compelling solution that reflected the client’s dedication to craft, immersing the user in an interactive, content-rich experience.

Solution

The website loads with simple animated transitions progressing from brand mark to stylised photography before landing on the gridded site structure. This sequence sets the tone for the site, transporting the user into the brand’s experimental, artistic world. Every cursor movement reveals a new image, stirring curiosity through the visual documentation of their defining techniques and character.

The navigation is a hero of the site’s functionality, assisting users as they learn about the brand’s origin, process and products. With a layout that celebrates minimal and brutalist aesthetic, our design sits alongside the content, rather than overwhelming the user. Art direction and photography were key to highlighting Mada’s raw, refined approach. The checkout process is simple and smooth for the convenience of both the client and the end user.

Delivery – Services

  • Content strategy
  • Digital strategy
  • UI/UX Design
  • Art direction
  • Photography
  • Ecommerce development
Three wine bottles on stone/concrete. Wine bottles are casting long shadows.
Close up of boots standing on metal rail red wine and grapes everywhere.Winemaker standing in large drum. Red wine stained hands.Winemaker arms deep in red wine grapes, pushing grapes from crate into giant funnel.
Red wine and water washes across ground.
Winemaker standing outside amongst wine barrels that are being steamed.
Three photographs on a beige background. Image one is winemaker with red wine covered arms pouring grapes from large crate into large funnel. Image two is wine barrels stacked. Image three is winemaker driving forklift moving wine barrels.
Wine bottle casting long shadow onto stone ground
Close up of wine bottle label. Bottle is lying on its side, with shadows cast by trees.Close up of wine bottle label. Bottle is lying on its side, with shadows cast by trees.Three wine bottles lying on stone background. Light shining through the golden glass.
Mada wine box on concrete ground. Box is in a dark environment but has a soft spotlight shining on it.
Winemaker in white tshirt and jeans walking through vineyard, hills in the distance.
Three images of Mada Wines website screens for mobile devices.
Close up of hands holding large bunch of purple grapes.
Three photographs on beige background. Image one is winemaker pouring liquid into wine barrel. Image two is a pile of purple grapes. Image three is wine maker using a basting tool to pull wine from barrel and into a wine glass.
Open box of 6 bottles of wine sample pack. Showing the different colours of the wine bottle labels.
Close up of Rose wine bottle with pink label.Three rose bottles on concrete ground. Sun is casting long shadows and light is shining through pink glass.Three rose bottles on concrete ground. Sun is casting long shadows and light is shining through pink glass.Three rose bottles on concrete ground. Sun is casting long shadows and light is shining through pink glass.
Three rose bottles on concrete ground. Sun is casting long shadows and light is shining through pink glass. Two bottles are lying on their sides, one bottle is standing upright.